Tampa Bay paid marketing, built right.
Tracked end-to-end. Owner-led. Fixed-price setup.
Google Ads, email drip, retargeting, direct mail, all wired into one dashboard so you actually know which ad bought you which lead. Sponge Labs operates the same stack across 14 portfolio companies. We eat our own dog food.
- Full-funnel tracking from ad click to closed deal
- Fixed $5,000 setup + flat monthly management
- We've spent $1M+ optimizing the same stack on our own businesses
Trusted by Sponge Labs portfolio + clients
We spend our own money on this stack every day.
ESS Global runs $10k/month on Google Ads through our setup. Hill Tribe and Golden Brush use the same dashboard. We track every dollar from impression to closed deal, so when we tell you what's working we can show you the receipts.
Marketing that an owner can actually audit.
Agencies show you vanity metrics. Impressions, reach, clicks. None of which pay your mortgage. We build the kind of tracking where you can sit down at your desk on Monday morning and know exactly which ad bought you which lead and which lead closed. The boring infrastructure agencies skip.
Full-funnel tracking, not vanity metrics.
Google Ads conversions wired through GTM. GA4 with key events configured. HubSpot CRM logging every lead's path. Microsoft Clarity sessions. You see the whole funnel, not just the top.
$5,000 setup. Flat monthly. No retainer games.
Fixed $5,000 for tracking + LP + ad account + email setup. Then a flat monthly fee for management based on ad spend. No mystery line items. No fake 'agency markup' on your Google Ads invoice.
We run this stack on our own money.
ESS Global, Hill Tribe, Golden Brush, Webgurus, Mailstream. 14 portfolio companies. Same Google Ads + GTM + HubSpot + Microsoft Clarity stack. We spend our own money on it daily. We know what works because we have to live with the results.
Built for owners, not marketing teams.
Most owners don't have time to learn Google Ads UI, GTM, or HubSpot workflows. So we build a single dashboard that shows you what you need to know. Spend, leads, cost per lead, where they came from.
Direct mail when paid digital saturates.
We own Mailstream (programmatic direct mail, 24-hour fulfillment). When your Google Ads CPA gets ugly, we can add direct mail to the funnel from the same dashboard. Same attribution, same reporting.
Owner on every call.
Jeff Kingsford runs Sponge Labs. He's on your kickoff call, your monthly reviews, and the Slack channel. No junior account manager. The accountability of local you can't get from a national agency.
From audit to launch in 14 days.
30-min strategy call
We talk through what you're spending, what's working, what's leaking. By the end of the call we know whether we can help and where the biggest wins are.
Fixed-price proposal
Within 48 hours you get a written proposal: $5,000 setup + monthly management quote. Scope is locked. No surprise invoices ever.
Build sprint
Tracking wired (GTM, GA4, Google Ads conversions, HubSpot forms, Microsoft Clarity). Landing pages on Netlify. Ad accounts structured. Email automation drafted. You see weekly progress.
Launch + monthly ops
Ads go live, leads flow in, dashboard tracks everything. Monthly review call: what's working, what isn't, what we're testing next month. Cancel anytime, take everything with you.